A breath of fresh air in heritage land
Herbé is a specialist in the adaptive reuse of heritage projects. The research agency was founded by four experts who have been professionally involved in archeology, restoration, interior design and adaptive reuse for many years, each in their own company.
It's up to us to turn this new initiative into a strong brand. We designed a logo that goes against the image most people have of heritage. Not dusty and old-fashioned, but young and straightforward. The disappearing lines symbolize the adaptive reuse of heritage projects: some parts make way for a new interpretation, while valuable elements are preserved.
Balancing between old and new
The chosen fonts accentuate the contrast between old and new. The logo is sleek, while the text on the second level looks more traditional. We create the same effect with the imagery, a nice contrast with the sleek design and color of the patterns. The same design will also serve perfectly as signage for future projects.
Progressive elegance
We also put Herbé in the spotlight online as an innovative heritage specialist. We designed an innovative website full of animations that bring the heritage projects to life. Again, the combination of refined and sleek elements comes into its own.
A website that lives
We designed the website that was built on a CMS platform. This is a user-friendly system in which everyone can add content, without losing the style of the website. Simple templates allow our content creators to upload their blog posts and new projects. This way, the website is well-maintained and remains lively.
Without any online advertising, the website already attracted 1,500 visitors who spent an average of one and a half minutes on a page. A strong result for a new player in a niche market like heritage.
Social media specialists
On Facebook, Instagram and LinkedIn we profile Herbé as the reference in their field. In monthly blog posts, we share news and interesting insights from the sector. All this is designed in a sleek framework so that Herbé retains the same look and feel across all channels.
